Curriculum Vitae
Senior Advisor for Communication & Brands.
Two-time agency founder. Executive Creative Director. Entrepreneur. Philosopher by training.
authenticity always wins
For more than 20 years I have shaped leading brands at the intersection of strategy, creativity and culture. I held senior creative roles at DDB, Jung von Matt, Accenture, DMB, Heimat and VICE/Virtue — most recently as Executive Creative Director Europe at VICE/Virtue, responsible for creative excellence across multiple offices in europe.
I also co-founded two agencies. One Merlicek&Grossebner. See the work here -> www.merlicek-grossebner.at and a few years later I co-founded the second agency called KUBRIK. <- Please find the work here.
Both of my own agencies grew very fast to over 30 people, won big clients like Magenta, Rewe, P&C, Greenpeace & McDonald’s. My strength lies in building momentum: finding the right people, shaping strong narratives, and driving growth. Once stability is reached, I hand over to those who maintain — and move to the next challenge where change and vision are needed. Repetitiveness is not for me.
What drives me is momentum — the spark that ignites people, shifts organizations, and makes markets move. At the heart of it lies a simple demand: clarity in leadership, consistency in execution, and the courage to cut through noise with a clear, human truth.
Clients
McDonald’s, Google, Microsoft, Netflix, Greenpeace, Mercedes Benz, T-Mobile/Magenta, Nike, Yamaha, Johnny Walker, Red Bull, Apple, Volkswagen, Adidas, Hornbach, Rewe, Youtube, uvm…
Recognitions
10x Cannes Lions(28 Shortlists), 5x D&AD, 5x Clio, 6x ONE Show, 9x LIAA, 11x New York Festival, 19x ADC, 5x Epica, 6x Eurobest, 9x ADC*E, 6x Montreux, 88x CCA,
14x Effie...and over 300 inter/national more...
Contact
Mail: lukas.grossebner@gmail.com